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Serious Games Asia – The Association

The birth of Serious Games Asia started with the formation of the Serious Games Association (Singapore) in the Year 2012. A group of academics from the National University of Singapore and a several games developers came together to officially register the association in Singapore.




The Serious Games Association (Singapore) organised the 1st Serious Games Conference in 2012 itself. It was a successful event bringing participants (academics and industry players) from the regional countries. In 2012, Serious Games Association (Singapore) formally establish affiliation to the Serious Games Association USA lead by Ms. Sue Bohle. In the same year, David Wortley, ex-founder of Serious Games Institute, UK and Ms Sue Bohle, founder of SGA, USA became honorary members of the Serious Games Association (Singapore).


Similar to a growing up teenager, Serious Games Association (Singapore) was struggling as a newly established organisation. Fortunately, with the leadership provided by Mr Christopher Quek (2013-2014) and Mrs Srividya Maliwal (2014-2015), Serious Games Association (Singapore) was able to establish its place in the Games Industry in Singapore.




In August 2015, Mr Ivan Boo took over the leadership of Serious Games Association (Singapore) and mooted for the formation of a larger community with our Asia partners calling it the Society of Serious Games Asia. The first partner that came on board was UPSI from Malaysia. Our purpose is to promote the use of gamification, development of smart applications and advancing technology in Asia.



The rest of our Asian partners started to join in. SSGA was finally established in February 2016 as a body representing the community of serious games societies here in Asia.



The main function of the Serious Games Asia Exco-Committee is to:


(1) Establish the Serious Apps & Games Eco-system in Asia;

(2) Establish the guidelines and standards for the Serious Apps & Games Network of Validation Centres; and

(3) Establish a common Serious Apps & Games Marketplace


The Society of Serious Games Asia 1st Exco-Committee was established on 13 February 2016. Their term of office is from Feb 2016 – Jan 2019:


Chairperson: Ivan Boo, Serious Games Association Singapore

Vice Chair: Tan Wee Hoe, Universiti Pendidikan Sultan Idris, Malaysia

Secretary: Pradorn Sureephong, Chiangmai University, Thailand

Treasurer: Frankie Tham, Hong Kong Digital Game-based Learning Association

Member: Joie Sales, Game Developers Association Philippines

Member: Shieny Aprilia, Asosiasi Game Indonesia




On 17 November 2016, Society of Serious Games Asia once again came together to witness the MOU signing between Serious Games Asia and Serious Games Hub @ Temasek Polytechnic. The purpose of this MOU is to establish a physical home for the Society of Serious Games Asia. The secondary significance was to establish the first step in the setting up the first Serious Apps & Games Validation Centre in Asia.